Crafting the Ultimate AI Fashion Agency Experience
Evelina Kreative – User Experience & User Interface
Evelina Kreative’s Website
I designed and implemented the UX/UI for Evelina Kreative, an AI-driven fashion agency. With a limited budget, I worked closely with Evelina to create a website that reflects her transition from freelancer to agency owner. The goal was to showcase her services and attract fashion entrepreneurs.
Client
Evelina Kreative
Role
User Experience
User Interface
Duration
Two months
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Overview
Context
Evelina is the owner and Creative Director of Evelina Kreative. In her agency, she focuses on helping fashion entrepreneurs with their copy needs using the latest technologies.
As part of this project, her resources were limited. We decided to conduct some of the design work together and launch as quickly as possible in order to get feedback early- following a lean startup methodology.
Opportunity
Evelina's work is target to fashion designers and influencers that are open to new technologies. We had the chance to develop a website that showcases Evelina’s portfolio and services to attract fashion entrepreneurs that are looking for something different.
My role
Led the entire design process from research through implementation, creating UX/UI elements fully aligned with Evelina Kreative’s branding. Following the double diamond methodology, we started researching about her competitors, who was her target, until creating mock ups and planning and executing user testing. We used the feedback from the eight participants, and directly implemented into the final solution.
Outcome
Launched a website that effectively presents Evelina Kreative’s work and services, helping clients understand and identify her offerings.
Competitors analysis
Protopersonas
Based on the knowledge that Evelina had, we decided to do five protopersonas to quickly align on user needs and behaviours.
Result
Based on the feedback received, we created a new iteration and agreed on a final version.
To develop the website, we used a service provider Evelina was already a client of. As a result, some interactions had to be adapted to fit the new platform.