Alejandra Abal

Hola!

I'm Alejandra — a Service Designer with a background in Graphic Design, passionate about creating beautiful products and services that stay true to the mission behind them.

Service Design – Product Design – Business Design – Strategy & Innovation.

Experience

I help companies tackle their wicked problems.

Designed and implemented a 0→1 EMR at RAMPmedical, focusing on client needs and business insights, and integrating it with their existing AI-powered therapy decision support software.


I shape brands and offers through clear storytelling.

For Vera Schwob, an alternative psychotherapy practitioner who uses multiple methods and tools, I developed her branding and structured her service offer, crafting messaging that was translated across multiple touchpoints.


I use Design Thinking methods to launch new product and services.

At Rentivo, I co-created a new service from 0→1 that helped parents to rent everything they need for their kids.


I explain complex information easily and visually.

Designed new visualizations to help families to understand their expenses at Telekom.


I understand and research problems in depth.

Conducted in-depth research on Legal Design, becoming a reference in the topic.


I teach, facilitate, and mentor.

Designed classes for the UX/UI Basics course at ReDI, and provided 1:1 mentorship through DesignLab.

I do

Service Design: Human-Centered Design / Design Thinking / Design Research

Product Development: UX & UI / Prototyping / User Testing

Storytelling: Graphic Design / Presentation Design / Branding

Facilitation: Teaching / Mentoring

Methods

As a trained Service Designer, I use various methodologies, particularly the Double Diamond approach developed by the Design Council.

Check my Portfolio

Creating an Electronic Medical Record

Research on Legal Design

Data Visualization for Family Expenses

Crafting the Ultimate AI Fashion Agency Experience